Case Study: Coals2U

Coals2U are the UK’s leading coal merchant, holding a Royal Warrant to supply solid fuel to HM The Queen. Coals2u suffered from low repeat custom and wanted to increase customer retention.

Solid fuel sales are weather dependant with demand increasing significantly during very cold weather and Christmas periods, putting a strain on the distribution system. Many customers experienced delays with their deliveries during these periods. The goal was to encourage customers to buy more regularly and spread demand during the winter.

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