Copernica and partners at Ecommerce Paris

On September 24, 25 & 26 E-commerce Paris opened its doors for the 10th edition. Copernica could not miss this well known event and put up its stand (J049) together with partners Eurelis, Nokeweb and Symane.

The added value of Copernica is its flexible and powerful application. But another advantage of Copernica is the dedicated network of partners who are more than happy to assist anyone in their email marketing campaigns and strategy. That is why some of these partners can be visited and consulted at the Copernica booth (J049) at Ecommerce Paris.

• Eurelis specializes in Responsive Design
• Nokeweb is an agency from Paris that uses their expertise in Prestashop for projects such as the new Prestashop integration (currently in Beta Testing)
• Symane is specialized in setting up marketing communications for Ecommerce organizations

Next to the Copernica partners at our booth, E-commerce Paris is also attended by 10 other registered partners of Copernica. As a result, email marketing is a popular subject at this event and especially at the Digital Marketing area where most of our partners and Copernica are situated. Many visitors have already applied for a Copernica trial account and the event is only just beginning.

The first day was of to an early start with a presentation from Clement Fougerais, from Copernica registered partner Symane, who introduced a case study featuring Copernica on the automation of important contact moments within the customer life cycle. It was the perfect setting for Symane to share best practices about email marketing and the perfect kick-off for the entire E-commerce Paris event, which has come to be the most important event for Online Sales in France.

Day number two is D-Day for Ben Oechsel to speak as co-founder of Nokeweb agency, which chose Copernica as partner tool. Within 45 minutes, he was able to share his own his experience in WebMarketing and how Copernica helps him to optimize his approach in Emailing as well as reach the customers' goals. The question he was asked to answer : How to convert Visitors in Customers. His answer is Marketing Automation.

Last day, last conference for Copernica with the intervention of Sebastien Daunit and Laurent Bourrel from the Copernica registered partner aYaline. The representatives of this Agency from Poitiers shared their experience in converting visitors in customers using Marketing automation. The case study they introduced focused on the integration between Magento and Copernica in order to optimize Emailing. When setting up an abandon shopping cart campaign for their customer Lollipops Paris, they got an inscrease in sales of 18% meaning 10% more revenue. An interesting result for the set up of only one automatic campaign with Copernica.

By participating for the first time as exhibitor to the ECommerce Paris, Copernica appeared as an advanced tool for all marketing purposes and the management of the customer life cycle. A journey on the French Market to be continued.