CopernicaTV: Lead scoring in B2B | Case: Exact Software | Dec. 10th at 3:30 pm GMT (16:30 CET)
This episode is a must-watch if you are:
- Interested in learning about implementing lead scoring into your business.
- Knowledgeable about the why of marketing automation, but still struggling with the how.
- Eager to apply best-practices to your business.
This episode of CopernicaTV has been recorded. You can watch it directly via the link below.
Watch CopernicaTV: Lead scoring in B2b directly
Join us in the discovery of how to implement lead scoring during an exciting LIVE episode of Copernica TV with global software company Exact. Simply send an email to communication@copernica.com and we'll sign you up. Seats are limited, so make sure to register directly.
At the beginning of 2013 Exact Business Solutions implemented a marketing automation strategy. The key element of this strategy was formed by a lead scoring mechanism. At a very low cost of implementation this instantly delivered:
- Average open rates of over 40%
- Conversion of 40% of Marketing Qualified Leads to Sales Qualified Leads
- Expansion of the program to various countries
About Exact
Since 1984 Exact has been developing software for businesses, currently offering various solutions for ERP, CRM, administration & payrolling.
Exact has a dream to connect. To connect people to other people and connect you to your business. That's why Exact makes software that connects. Because of this wide range of professional business software, loads of specialized information is available on their websites. The right message at the right time.
