How Do You Stop Your Emails Ending Up As Junk?

So, you’ve just sent that all important email out. It’s taken you ages to perfect. It’s been checked, checked and double checked by everyone from the managing director to your receptionist. But then comes the frustrating part. Your email gets caught up in the spam filters and ends up in your customer’s junk folder. All that time spent for nothing. Question is, how do you avoid this common problem, and ensure that your emails are going to be delivered and end up where you want them?

For starters, whilst we know you obviously want your emails to reach as many customers as possible, what’s most important is making sure that they are only going to people who actually want to read them. This is key to ensuring that they don’t get marked as spam by the recipient and also helps you to maintain a good relationship with the ISPs, who ultimately have the power to ‘blacklist’ you as a spammer. Therefore, make sure you regularly go through your emailing list, getting rid of any ‘bad’ email accounts such as those that have been disabled or those that don’t exist. Also, make it simple and hassle free for those that no longer want to hear from you to unsubscribe from your mailing list and act on those requests quickly.

So now you’ve got a list of customers who are happy to receive your emails, it’s time to get technical and look at the more complex factors which, if followed, can stop your emails ending up as junk. We’ve put together a handy guide with some top tips on how to increase mail deliverability. Just click on the link to read it.

Download Free Guide: How Do You Stop Your Emails Ending Up As Junk?