Mobile email – are you up to date?

When you send emails, do you put enough consideration into making sure that they are optimised for the device that the end user will use to open them on?

Industry experts estimate that over 50% of emails (and growing!) are now opened on a mobile device. But the problem is that many marketers continue to focus primarily on desktop which, when you consider the statistics, is a pretty big mistake.

The number of emails opened on mobiles is only set to increase further, as smartphone penetration continues to soar and the use of tablet devices becomes much more widespread. So, it’s time to do something about it and optimise your emails for mobile!

Take a mobile first approach!

Take a mobile first approach to your emails, and embrace responsive design. This will ensure that whatever device is used to view your email, they will always look their best! That’s because responsive design ensures that the contents of the email will rearrange automatically to ensure that they fit the screen of the device.

Think about the content of your emails too, as what looks good on a desktop will not necessarily look good on a smaller mobile screen. Make sure your images look their best when they are either reduced or increased in size. For example, if you create banner images which include text, remember that this will be considerably smaller on a mobile.

Focus on writing clear and concise content

Finally, ensure that you don’t go overboard with the text. If it’s too wordy, chances are the recipient will just simply click ‘delete’. A recipient reading an email on a mobile is likely to have less time to spend reading a lengthy email – so keep it to the point!

Just keep to these simple rules and you’ll be well on your way to creating highly optimised emails that are sure to lead to better engagement levels.

At Copernica, we’ve even put together some free responsive templates for you to use in your next email campaign. Find out more.