Follow up manager
Set triggers and follow-ups to build fully automated email campaigns based on data and behavior.
Building blocks for automated email campaigns
With the follow-up manager you can easily design automated email campaigns using drop-and-drop. You can customize follow-up actions based on customer interactions such as a click in an email or a viewed webpage. This way every customer receives the right message at the right time.
Triggers
Activate automatic campaigns as a result of a click, impression or database change.
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Decisions
Check for specific behavior such as order data or viewed web pages before performing a follow-up.
Take action
You can easily set which follow-up action should take place. This way you can automatically send personalized emails or update customer profiles.
JavaScript
You can develop advanced follow-ups using JavaScript. We have already prepared some scripts for you.
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A/B testing
Randomly split the flow into multiple branches, for example for A/B testing.
Check email interaction
You can check if there has been any interaction with the sent mailing.
Limited number of executions
Limit the number of times the follow-up action is executed.
MaxiAxi achieves 705% growth in email marketing
MaxiAxi has achieved a 705% growth in turnover from their email channel in just four years. They did this by creating a good link and then setting up automatic campaigns in the customer journey in phases.
Example customer journey
You can combine the different elements to set up automatic email campaigns, for example the cross-sell campaign below.