Follow up manager
Set triggers and follow-ups to build fully automated email campaigns based on data and behavior.
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Building blocks for automated email campaigns
With the follow-up manager you can easily design automated email campaigns using drop-and-drop. You can customize follow-up actions based on customer interactions such as a click in an email or a viewed webpage. This way every customer receives the right message at the right time.
Triggers
Activate automatic campaigns as a result of a click, impression or database change.
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Decisions
Check for specific behavior such as order data or viewed web pages before performing a follow-up.
Take action
You can easily set which follow-up action should take place. This way you can automatically send personalized emails or update customer profiles.
JavaScript
You can develop advanced follow-ups using JavaScript. We have already prepared some scripts for you.
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A/B testing
Randomly split the flow into multiple branches, for example for A/B testing.
Check email interaction
You can check if there has been any interaction with the sent mailing.
Limited number of executions
Limit the number of times the follow-up action is executed.
Example customer journey
You can combine the different elements to set up automatic email campaigns, for example the cross-sell campaign below.