Optimal profile enrichment
Easily enrich customer profiles with all the data available in a central, layered database
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Layered database for optimal profile enrichment
You store customer profiles in a central, layered database. That makes profile enrichment easier than when you work with static mailing lists. You can easily add data such as 'interests', 'orders' and 'viewed web pages' to customer profiles. Every interaction leads to a more complete customer view, allowing you to build even more relevant campaigns.
Powerful segmentations for targeted audiences
Copernica offers complete freedom in filtering customer profiles. With and/or conditions you build target groups based on, for example, purchasing behaviour, email results, customer data or a combination of these.
Configurable database structure for seamless integrations
You set up the Copernica database any way you like. Thanks to this freedom, you can easily integrate with other software.
Geisha Fashion's lessons in setting up email marketing
Geisha Fashion has built an email database of 40,000 profiles since launching their B2C webshop three years ago. By establishing a strong loyalty program, experimenting with various campaigns, and remaining flexible in adjusting their strategy, 15.7% of their revenue now comes from online purchases.
