Optimal profile enrichment
Easily enrich customer profiles with all the data available in a central, layered database
Layered database for optimal profile enrichment
You store customer profiles in a central, layered database. That makes profile enrichment easier than when you work with static mailing lists. You can easily add data such as 'interests', 'orders' and 'viewed web pages' to customer profiles. Every interaction leads to a more complete customer view, allowing you to build even more relevant campaigns.
Powerful segmentations for targeted audiences
Copernica offers complete freedom in filtering customer profiles. With and/or conditions you build target groups based on, for example, purchasing behaviour, email results, customer data or a combination of these.
Configurable database structure for seamless integrations
- Easily integrate with dozens of standard integrations.
- Build integrations with the REST/SOAP API and Webhooks.
- Synchronize data with periodic SFTP imports.
Geisha Fashion's lessons in setting up email marketing
Geisha Fashion has built an email database of 40,000 profiles since launching their B2C webshop three years ago. By establishing a strong loyalty program, experimenting with various campaigns, and remaining flexible in adjusting their strategy, 15.7% of their revenue now comes from online purchases.
Do you want to learn more?
You can find more information and technical details about
databases in our documentation.
If you have any questions, please don't hesitate to contact us.