We’ve all been there. The results from your latest email campaign are back and they don’t make for pleasant reading. With more and more marketers turning to email as a primary way to communicate with their customers and prospects, you’re not the...

When you send emails, do you put enough consideration into making sure that they are optimised for the device that the end user will use to open them on?

Spring is in the air so, there’s no better time to tidy up your email marketing list! Even the most careful of email marketers will collect inactive and inaccurate email addresses over time – and, if left unchecked, these can start to really...

Recap of a great TFM&A, including the slides of the Manchester United Soccer Schools presentation of Tuesday February 25th.

Email is a great way to connect with your customers and prospects but, if you’re suffering from low open rates, you may feel as though you are failing to effectively use it to generate revenue for your business. The good news is that there are...

Ever feel like your emails aren’t performing as well as they should? Check out this blog and ensure that email marketing is the number one source of revenue for your business in 2014!

British Millerain is the world’s premier manufacturer of waxed cotton and invests a large proportion of its marketing spend in exhibitions, both at home and abroad. They had historically suffered from long lead times to service customers...

It would be great if by simply increasing the quantity of emails you send, you could increase your revenue too. Imagine how easy that would be... 

The Christmas period is undoubtedly the busiest time of year for most retailers, with the upsurge in demand stretching internal resources, requiring hugely increased stock levels and causing many a headache for everyone involved…

Coals2U are the UK’s leading coal merchant, holding a Royal Warrant to supply solid fuel to HM The Queen. Coals2u suffered from low repeat custom and wanted to increase customer retention.

Solid fuel sales are weather dependant...

CMT Learning sees conversion rates triple with Copernica’s marketing automation software.

Most businesses use email, it’s a vital form of communication between you and your customers and should form a key part of your digital marketing communications. Where some businesses are failing however, is utilising email to have a real...

Manchester United Soccer Schools see a massive 20% increase in sales after implementing Copernica's marketing automation software.

Email is a powerful marketing tool. Its importance nowadays is often overlooked but, if used effectively, email can be utilised to help build a strong relationship with both your existing and potential customers leading to increased engagement and...

So, you’ve just sent that all important email out. It’s taken you ages to perfect. It’s been checked, checked and double checked by everyone from the managing director to your receptionist. But then comes the frustrating part....

Ever feel like your emails aren’t performing like they should? It’s probably because you’re just firing out the same emails to all of your contacts without stopping to consider how relevant the content is to each individual. At...