Articles written by Joost Horstman

Lead management in B2B can be difficult and time consuming. Does your business struggle with lead qualification and management? Elliot UK shows how to increase conversions with lead nurturing.

Timing and content are the key ingredients to a successful email campaign. In this article I share 10 tips to get rid of non-responders from your database.

The presentation of the second Copernica Partner of the Year award is rapidly approaching. During the Copernica Summit on September 17, we will announce who will be carrying the title of best Copernica partner of the year 2013. Last year's winner...