Some email marketers see the spam button as an evil device that ruins their email reputation while they are forced to watch helplessly. But while it is true that spam complaints can have a disastrous effect on your email reputation, email...
When it comes to getting your emails into the inbox (or in other words: email deliverability), reputation is...
ISM eCompany is the Copernica Partner of the Year 2013! During the fourth edition of the Copernica Summit, the prize was awarded to the full service internet agency from Rotterdam.
Email marketing can be a bit tricky sometimes. While it is a very effective way of communicating with your audience and boosting your conversion, there are also many pitfalls to avoid.
Google is currently conducting tests with including Gmail inboxes in search results. What does this mean for email marketing? Here's what you need to know.
Almost every webshop has a database intended for diverse marketing purposes. The communication is often still too general, while it could be more personal and targeted, especially when it comes to email marketing. Start exploring your data,...
A call-to-action (CTA) in an email campaign is meant to trigger a direct reaction from its recipients. Even the littlest changes in a CTA can have the biggest effect. What is the best CTA for your emailings?
Email is alive and kicking. Worldwide there are almost four times more email accounts (4.4bn) than the number of users on Facebook (1 bn) and...
As with all things in life, in email marketing there are a lot of things you can learn from the mistakes you made. Even better though, is to learn from other people’s...
Erroneous email addresses in your emailing list can be disastrous for your email reputation. After all, invalid email addresses cause a high bounce rate, and in some cases are used as spam traps. That’s why you should always take...
An opt-in's sustainability doesn't last for ever. Make sure to aks your recipients to renew their email subscriptions from time to time.
According to research conducted by Smarter Tools, an average email account receives about 65 emails a day. So how do you ensure that your emails are not the ones that are being thrown away unread? Or to put it in other words: how do you make...
A clean and up-to-date database is the basis for every good marketing campaign. A well maintained database enables you to send relevant emailings that fit the personal needs of your recipients.
Search engine optimisation and email marketing are two completely different parts of online marketing mix. One might say that email marketing is the last resort...