Articles written by Coen Vermeer

List-unsubscribe header: a reputation improving email header

Written on July 17, 2012

A list-unsubscribe header helps your recipients unsubscribe. It also improves your deliverability and email reputation.

Encode hyperlinks for Google Analytics

Written on July 17, 2012

By encoding your hyperlinks for Google Analytics the results of your (email) campaigns become all the more transparent.

Bounce management with Copernica

Written on July 17, 2012

Are all of your settings in Copernica set correctly? Ensure the marketing software handles your bounces and errors the right way.

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