Copernica makes a clear distinction for its users between different errors. No vague or simple difference between hard bounce and soft bounce.
Opt-in: do you ask for customers permission to send them emailings? Double opt-in and soft opt-in can also help.
How to build up your email reputation? Find out how your reputation is monitored and how you can manage your reputation.
Testing your emailings is very important when it comes to setting up an email campaign. Some practical advice for applying a split-run test.
In this session of Copernica Whiteboard we explain how the Copernica partner model works. Find out how to find new clients using our partner program.
As of today, the Exact integration with Copernica Marketing Software is available for use. The integration is a connector that...
Copernica Marketing Software is now an official partner of the Return Path Certified Sender program. Users of the marketing software can request a Return Path certification via Copernica. Return Path has years of experience developing the best...
E-mail marketers often measure their success in clicks, but there’s one click nobody likes: the unsubscribe. And yet there is much to be learned from an opt-out: about your target group, your brand image and the quality of your...
On March 31 and April 1st Belgian webshop owners once again shook hands with Copernica during the E-shop Expo in Brussels. Our sales team, recognizable by their red sneakers, made the acquaintance of many inspiring and enterprising webshop owners.
A number of larger e-mail clients such as Gmail and Hotmail offer an unsubscribe function to their users for commercial e-mailings. This function adds an extra button to the interface of the e-mail program...
Authentication of e-mail is to make the sender and content of e-mail messages traceable for receiving mailservers. SPF, SenderID and DKIM are ways to authenticate a message, but they work in different ways. This article explains (in a simplified...
Only 1 month to go: On October 1st the new Dutch Telecom Law will become valid. As of this date companies may only send commercial mailings to their business relations with explicit permission of the recipient. Not everyone is...
Most marketeers create their newsletters using templates and content blocks. This article offers ready-to-use tips a more efficient way of creating your e-mailings using RSS feeds and external HTML code.
Microsoft Outlook 2010 will use the same techniques as Outlook 2007. Not everyone is very pleased with this. Dave Greiner of The E-mail Standards Project has set up a Twitter campaign in order to send Microsoft a clear message to fix Outlook 2010.