Earls Court in London is the location for this year's Technology For Marketing & Advertising. With over 10.000 visitors TFM&A delivers the latest industry insights, trends and developments as well as leading suppliers of digital,...
The Email Association - the Dutch organization for professional e-mail marketing - is threathened in its existence. Several parties - including even board members of the Email Association (!) - have made secret agreements to form a new...
A satisfied customer is your most valuable type of relation in the database. A satisfied customer will readily return for a repeat purchase and send his friends over for a look too. Cherish this behaviour and stimulate it by tracking the...
Sending e-mails to website visitors who have left their shopping cart unpaid is up to 20 times more effective than a regular e-mail campaign. The conversion rates of such campaigns are between 15 and 50% according to test reports of large...
Google recently introduced a new feature into Gmail: the Priority Inbox. It establishes the intelligent inbox in the market. Though it did already exist in a few forms. The challenge this feature brings us is not new, but it does stress the...
E-mail marketers often measure their success in clicks, but there’s one click nobody likes: the unsubscribe. And yet there is much to be learned from an opt-out: about your target group, your brand image and the quality of your...
Version 1.1. of the Copernica|Magento plugin has been released yesterday. The new version allows administrators to specify which data fields from Magento are...
Copernica Marketing Software has been selected business partner of Thuiswinkel.org. Having been selected business partner makes Copernica one of the preferred suppliers of e-mail marketing solutions for Dutch Webshops. Copernica Marketing...
On March 31 and April 1st Belgian webshop owners once again shook hands with Copernica during the E-shop Expo in Brussels. Our sales team, recognizable by their red sneakers, made the acquaintance of many inspiring and enterprising webshop owners.
Copernica Marketing Software has placed itself on the British maps during the TFM&A 2010 event in London. Our high profile stand and the (now-famous) 'red sneakers' of our sales team have lead to many interesting new encounters and new...
A number of larger e-mail clients such as Gmail and Hotmail offer an unsubscribe function to their users for commercial e-mailings. This function adds an extra button to the interface of the e-mail program...
Segmenting and personalizing e-mail requires an effort. A marketer has to think about his target groups and interaction with the individual recipient for each e-mail campaign. But if he's a smart thinker, he'll also come up with some ways to...
How do you place information on your website? Do you open the doors wide to gain trust from visitors and potential customers? Or do you lay down a threshold so you can collect leads?
To strengthen our position on the European market Copernica BV will be exposing on the largest marketing and communication event of England, TFM&A. The event will take...
Our sales manager Walter van der Scheer presented 'You talking to me: trends in dialogue marketing' at the Email Marketing Forum on November 18 in Brussels. He explained how to develop effective e-mail marketing campaigns in three...
Authentication of e-mail is to make the sender and content of e-mail messages traceable for receiving mailservers. SPF, SenderID and DKIM are ways to authenticate a message, but they work in different ways. This article explains (in a simplified...
In week 39 Copernica BV releases the newest version of their marketing software internally. Several improvements and new features are introduced. Copernica 2.4 will run internally for one month as a final testing ground, after which time all...
How do you go from communication to sales? This whitepaper offers 20 pointers to shape your campaigns as effectively as possible.
Since April first 2009 the invoicing process of Copernica BV has been fully automated.
The renewed website Copernica.com allows customers and non-customers tot apply for a Copernica account.