Two years ago JEKA decided to go-to-market directly with a Magento web shop. Learn how email marketing automation has quickly become one of the key revenue drivers.
Technology and data have changed, but not replaced, creativity. A successful agency is the agency that embraces technology and uses the power of data to find new perspectives on creativity and engagement. In this article we discuss the impact of...
Agency success simply does not depend on creativity only anymore, it is also about smart tools, finding the right person for the job and sustainable partnerships. Collaborating with other specialists is essential to remain successful for the long...
In this edition of CopernicaTV Brett Sammels, CSD at the award winning agency LAW Creative, discusses the fundamental components of email campaigns that drive customer engagement.
This webinar is a must-watch if you are interested...
In this edition of CopernicaTV we are joined by Brett Sammels, who will discuss the fundamental components of email campaigns that drive customer engagement and action that will ensure that your emails standout from the other 7 billion that are...
On the B2B Summit, last Wednesday June 18th in The Brewery in London, Exact's Jasper Kolwijck and Richard Francis presented Exact's use of Copernica Marketing Software to set up a detailed lead nurturing program. View the slides from the...
Stable and recurring revenues lead to a healthy long-term oriented operation (and happy shareholders). Agencies too have to redefine their traditional business models and develop recurring revenues. In this article we share four ways to generate...
For this partner interview we are joined by Brett Sammels, client services director of LAW Creative. Read and view all about the unique proposition of this leading European hospitality and leisure agency and the opportunities of Ibeacons, direct...
The traditional agency business model has been wiped out by transparency and accountability. In this article we share the 5 characteristics of tomorrow's agency.
Lead management in B2B can be difficult and time consuming. Does your business struggle with lead qualification and management? Elliot UK shows how to increase conversions with lead nurturing.
The integration of Salesforce, the powerful SAAS CRM solution, with Copernica Marketing Software allows you to create fully automated and personalized marketing campaigns based on data from Salesforce. New is that Copernica-partner now offers this...
From a total of over 120 subjects, the case study of Exact's implementation of Copernica for lead nurturing was selected as one of the featured speaker sessions at the B2B Summit 2014 on June 18th in London.
This June, Copernica will be exhibiting and presenting a number of highly successful email marketing case studies on InternetWorld and MarketingWeekLive in London. Seize the opportunity to get an insight in the marketing departments of your peers.
Implementing a customer life cycle in your marketing mix may sound simple, but automating a customer journey entails quite some efforts on the practical side. International Travel Group (ITG) has implemented a customer life cycle strategy...
In the Copernica partner interviews we highlight a partner from the Copernica network. In this partner interview we speak with Mike Gracia, Strategy Director of Thinkable Digital.
Timing and content are the key ingredients to a successful email campaign. In this article I share 10 tips to get rid of non-responders from your database.
Copernica was voted best email service provider (ESP) and email marketing software of the Netherlands for the second year in a row. This was announced yesterday by Emerce in the ninth edition of the Emerce top 100 of best ebusiness...
In this Copernica partner interview we highlight the partners that our users can find in the Copernica network. Today, we had a chat with Sascha Dobbelaere, managing director of S-Company.
Recap of a great TFM&A, including the slides of the Manchester United Soccer Schools presentation of Tuesday February 25th.
Marketing automation is such a broad field, that is can be difficult to find a starting point. This article helps you to pick the most successful elements before you start the implementation.
66% of all marketers can't be wrong: marketing automation is here stay. Find out how your business can benefit from marketing automation too.
With one of the latest updates, Copernica added the partner achievements score to the [dashboard](https://www.copernica.com/en/dashboard) on Copernica.com, allowing partners to view and add their achievements directly. Learn why this matters to...
Is your online channel optimized? In this article we describe 3 common ways that web shops are missing out on business today.
When your business is in fashion and you haven't applied proper automation tactics yet: now is the time to act. Apply these four fashion marketing fundamentals to get to know your visitors and keep them engaged.
British Millerain is the world’s premier manufacturer of waxed cotton and invests a large proportion of its marketing spend in exhibitions, both at home and abroad. They had historically suffered from long lead times to service customers...
The biggest turnover and profit increase lies in long term relationships with customers. People are social creatures. Creating traffic to your site is essential, but ultimately, a website visitor is nothing more than a passer-by. There’s no...
Recording of December 9th's Copernica TV episode "Lead scoring in B2b; case study Exact Software".
Users can now test their know-how of Copernica by becoming certified users. Currently, two tests are available: Fundamental and Advanced. Besides a confirmation of your understanding of Copernica, a certification offers other benefits as well.
Use our handy infographic and animation to apply the concept of lead scoring to your own marketing.
From our users we know that the end of the year is the busiest and most challenging time of the year. While you’re working hard to over score this year’s targets, in the new year even better performance is expected of you.
It looks like Instagram is the next social sharing site to provide email addresses to its users. What will be the impact of this for marketing automation?
Traffic is vital to any online service. Email marketing is one of the biggest...
In this article you'll find the answers to a selection of questions our users fired at us before starting with Copernica. Do you have any other questions? Feel free to ask it through the comments of this article.
Join us in the discovery of how to implement lead scoring, during an exciting LIVE episode of Copernica TV with global software company Exact.
This episode is a must-watch if you are:
- Interested in learning about implementing lead...
Recording of november 21st's Copernica TV session with Edoardo Abis - Nike.
Nike and Manchester United had a vision of taking winning football to the rest of the world. Copernica helped them get the ball rolling.
Avoid errors and wasting times by running campaigns manually. Automation is the key to better campaigns.
This is a story for the intrepid marketer who is ready to discover new frontiers (marketing...
If you’re using one Copernica account with multiple users, it is important to set the access rights per user. Copernica offers various ways of...
Quite often we get questions from marketers who can see Copernica working for them, but don't know yet where to start. In our experience, building an understanding of the software is key. As we have loads of experience in this with our users,...
On October, 22nd, over 2000 marketing professionals visited Digital Marketing First in Brussels. 400+ visitors attended Walter van der Scheers’keynote presentation, and both of the two workshops were...