Split-run functionality temporarily unavailable
by Edward Touw
Due to maintenance, it’s currently not possible to use the split-run functionality of Copernica. Our R&D team is developing a new version of the split-run functionality that will eliminate all issues that prevented the previous version from working correctly.
Update: The split-run functionality is now once again available for users.
When this new split-run functionality will be released is yet unknown. Until then however, it won’t be possible to conduct split-run mailings in Copernica. We advise users to use A/B tests instead.
What’s the difference between splitrun and A/B testing?
In the world of email marketing split-run and A/B test are often used in the same context. Contrary to popular belief however, there is a difference between the two.
When conducting a split-run test, you send two versions of the same emailing to a small part of the send list. The best performing version of the two will then be sent to the rest of the group.
With an A/B test, you try out version A first, and send out version B a week later for example. Comparing the results of these mailings, you decide which version to use towards your target group.
Create similar circumstances
If you use A/B tests to compare two different versions of emailings, it is of course of great importance to create similar circumstances.
To give you an example:
You send version A on a Monday, resulting in a 55 percent open rate
You send version B on a Tuesday, resulting in 75 percent open rate
While one version might have scored better than the other, you still don’t know if it was document B that caused the difference, or that Tuesday is just a better day to send an email than a Monday.
