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Multi-channel

One platform for every customer interaction

From email specialist to multi-channel platform

Copernica is known as an email specialist. But our platform goes much further. We bring together email, SMS, web tools, and integrations in a single environment, allowing you to manage all channels from one place. This enables you to create campaigns that connect touchpoints, engage customers personally, and remain consistently on-brand. One platform for all channels, fully flexible and scalable.

Making the most of every channel

Customers seamlessly switch between your webshop, mobile, and inbox. Each interaction requires a different channel: email for newsletters and promotions, SMS for urgent updates, and web tools to capture behavior and data. Integrations and webhooks ensure that all these signals come together. Copernica unites the unique role of each channel in one platform, so campaigns always feel logical, personal, and effective.

The foundation for this often lies on your website. That’s why Copernica includes powerful web tools that turn your site into an active marketing channel.

Website tracker: real-time behavior tracking

With the website tracker, you capture what visitors do on your site—from viewing product pages to abandoning sessions. This behavioral data flows directly into your campaigns, ensuring follow-up is always based on your customers’ current behavior. Anonymous visits are transformed into actionable signals for more relevant and personalized communication.

Web forms: collecting data at the right time

Web forms allow you to decide when and under what conditions a form appears. You can plan or delay interactions so that forms align with previous behavior or specific events. Every visit becomes an opportunity to enrich customer profiles and make campaigns more personal.

Website Crawler: understanding what visitors see

The website crawler analyzes your site’s content and structure. This allows Copernica not only to know that someone visited a page, but also what information or products are on it. By combining page content with behavior, you can create campaigns that are both personal and relevant.

Email as a foundation

Email remains the backbone of digital marketing, and Copernica has been a specialist in it for twenty years. With the Marketing Suite, you can build automated campaigns, newsletters, and promotions that perfectly align with your customers’ profiles and behavior. Email provides the foundation on which all other channels can be built.

Immediate reach with SMS

SMS is the channel to use when every minute counts and direct communication is required. It’s ideal for order updates, service messages, or time-sensitive actions. Within Copernica, SMS is fully integrated into your campaigns, ensuring you always use the right channel at the right time.

Integrations with e-Commerce platforms

Through native integrations with platforms like Shopify and Magento, you can directly link purchase behavior to campaign data. You can see which products are popular, which customers make repeat purchases, and which signals indicate purchase intent. These insights can immediately be applied in personalized campaigns.

Webhooks for real-time triggers

Webhooks connect external systems and data directly to your marketing flows. Think of automatic triggers for new orders or changes in customer information. This keeps your communication always current and personal.

The power of one platform

Copernica started as an email specialist and has grown into a complete marketing platform. Our infrastructure processes millions of interactions daily for leading organizations in e-commerce, retail, and media. With a single platform where all channels work together, you have a reliable, scalable, and flexible foundation to reach customers more personally and effectively.

Building blocks for success

Want to learn more about how we make this possible? These features are the building blocks of our marketing suite, giving you the tools you need to put your strategy into action.

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