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Marketing automation

Smarter automation, stronger connections

Set up once, achieve continuous results

With Copernica, you can automate customer journeys that respond directly to behavior and events. This way, every customer receives a personalized message at the right moment, while your organization saves time and communicates more intelligently.

Automatic follow-up for every event

Every event can be the starting point for a new customer journey. Whether someone makes a purchase, opens an email, or remains inactive, Copernica ensures customers automatically enter the right flow. This keeps communication personal and relevant, without the need for manual intervention.

Advanced controls and conditions

With Copernica, you have full control over how customers move through your journeys. You set the criteria that determine whether someone progresses, diverts, or follows a different flow. This ensures customers always enter the journey that suits them best.

Multi-step journeys

Copernica allows you to build complete customer journeys consisting of multiple steps and branching paths. You can always see how customers move through the journey, enabling targeted optimization. Whether it’s a simple reminder or a long-term campaign, everything remains manageable and transparent.

Data-driven flows

Automation works best when it’s based on customer information. Copernica uses behavior, preferences, and external data to make follow-ups personal and relevant. Each flow aligns with the customer’s individual situation.

Real-time and scalable

Every follow-up action reacts immediately to the moment an event occurs. Whether it involves tens or millions of customers, automation always remains current and reliable.

Start simple, grow gradually

With Copernica, you can start simply and gradually expand to more complex customer journeys. A flow is set up once and continues to deliver results, while always allowing you the freedom to adjust. Automation grows with your organization’s ambitions.

Proven expertise

For years, Copernica has supported leading organizations in e-commerce, retail, and media with powerful marketing automation. Our technology is reliable, scalable, and proven in practice. Organizations trust Copernica for automation that is flexible and delivers measurable results.

Building blocks for success

Want to learn more about how we make this possible? These features are the building blocks of our marketing suite, giving you the tools you need to put your strategy into action.

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