Testing mailings (A/B test or split run)
By testing mailings you discover which campaigns are most effective for your target group. Try different subject lines, images or calls to action. Analyze the results and use these insights to improve future campaigns.
Get to know your target audience better
Easily split your audience into two or more groups to see which document or template performs best. Analyze the results to see where your audience converts better.
Automatically send the best email
Automatically send the best performing email to your audience. After sending different templates to the groups, the software ensures that the email with the best results is sent to the rest of the audience. This way you don't have to constantly monitor this process yourself.
Do you want to learn more?
You can find more information and technical details about testing mailings in our documentation. If you still have any questions, please don't hesitate to contact us.