From 'one size fits all' to hyper-personalization in email

About this document

Collecting data has become increasingly important in recent years. Consumers want to see products that are relevant to them: nothing is more annoying than an advertisement for men's shoes when they are looking for pumps. At the same time, consumers increasingly value privacy, which leads to stricter rules around data collection. The result? Collecting data yourself is becoming more important. And email marketing is now a good tool for this.

For Koffie-& Wijnvoordeel, it is even the most important channel within their marketing mix. This whitepaper uses the success story of Koffie-& Wijnvoordeel to show how you can respond to a major change in the (email) marketing landscape: the shift from bulk mail to hyper-personalization.